The Value of Investing in a Personal Mission Statement

Creating a personal mission statement is a practice that can significantly impact various aspects of an individual’s life, from personal growth and clarity to professional success. While there might not be direct statistics on the effectiveness of personal mission statements alone, related research on goal setting, personal vision, and mission-driven behavior offers compelling evidence that aligns with the benefits of creating a personal mission statement. Here are some points that highlight the value of investing in a personal mission statement, supported by related research:

Enhanced Goal Achievement

Research on goal-setting theory by Locke and Latham (2002) has shown that specific and challenging goals lead to higher performance than easy or vague goals. A personal mission statement helps in defining specific personal and professional objectives, aligning with the principle that well-defined goals enhance performance.

Increased Focus and Clarity

A study by Sheldon and Elliot (1999) found that individuals with congruent goals, which are aligned with personal interests and values, exhibit higher levels of motivation and satisfaction. A personal mission statement encourages the development of congruent goals, providing clarity and focus in personal and professional endeavors.

Better Decision-Making

Research indicates that individuals with clear personal values and a sense of purpose are better at making decisions. A personal mission statement, which includes one’s values and purpose, can serve as a compass for decision-making, helping individuals choose paths that are in alignment with their long-term vision and goals.

Increased Life Satisfaction and Well-being

A study by McKnight and Kashdan (2009) suggests that having a sense of purpose in life is associated with higher levels of well-being and satisfaction. Crafting a personal mission statement encourages the reflection on what gives one’s life purpose, potentially leading to greater life satisfaction.

Professional Success

Companies with clear mission statements have been shown to outperform those without them in terms of financial performance (Bart, C.K., & Baetz, M.C., 1998). While this statistic is about organizations, it reflects the power of having a clear mission. Translating this to an individual level, a personal mission statement can similarly drive personal success by providing direction and motivation.

These sources and findings illustrate the broad benefits of aligning one’s actions and decisions with a clear set of personal values and objectives, as encapsulated in a personal mission statement.


– Locke, E.A., & Latham, G.P. (2002). Building a practically useful theory of goal setting and task motivation. *American Psychologist*.

– Sheldon, K.M., & Elliot, A.J. (1999). Goal striving, need satisfaction, and longitudinal well-being: The self-concordance model. *Journal of Personality and Social Psychology*.

– McKnight, P.E., & Kashdan, T.B. (2009). Purpose in life as a system that creates and sustains health and well-being: An integrative, testable theory. *Review of General Psychology*.

– Bart, C.K., & Baetz, M.C. (1998). The relationship between mission statements and firm performance: An exploratory study. *Journal of Management Studies*.


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